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You come across it every time you search for something in a search engine. Paid ads will always be on the first positions in the search results for your request. Not everyone notices the "Advertising" mark on them, but the links of TOP positions are always opened first, because:
Что вы получите:
So this "Advertising" does not appear there by itself - ads are set up by a Google Ads specialist. And they are seen by those who are already looking for a specific product or service in a search engine
If you have a website, online store or social media page and want to be found on Google, then contextual advertising is exactly what you need.
Contextual advertising is suitable for both expensive goods and services, and for businesses with a relatively low cost of goods / services, but high margins.
Search engine advertising. Its main advantage is that such advertising can be customized for specific user requests and gradually weed out ineffective keywords .
These are banners on Google partner sites. Ideal for brand awareness and customer loyalty. Another plus is its relatively low cost per click.
Videos embedded in YouTube videos. A spectacular visual way to present yourself to an audience with interests relevant to your business
Specific products offered to users in the search engine results. It is very convenient for owners of online stores, because in Google merchant you can connect the entire catalog of your products and spin ads for relevant requests
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